Anytime something new comes out, there will be naysayers. Remember when websites were first gaining popularity how some pooh-poohed the Internet saying it was a fad? Even within your own company I am sure many said it was a waste of time and money. Often these people were in marketing. […]


 I often get calls from people I know who ask me for advice on how to do video.  I equate this to being an attorney and always having your friends and family asking you legal questions. Their intentions are usually good, and it always involves “I can’t afford to hire […]

Today I am going to answer another question I hear a lot. The question of whether someone should use actors for their business video or should they use themselves. The answer is: it depends. And no, it does not depend upon whether you can act of not. When creating your […]

During a creative session with a client I checked out a video they had on Youtube. I won’t be specific about the content but let’s just say it was pretty bad. Bad camera work, bad audio, bad editing, I mean it was all around bad bad bad. I know, say […]

CT Darnell construction is a client I have been working with for the last six months. They specialize in outfitting warehouses, lumberyards, and design retail space and lots of other stuff. What sets them apart is their relentless commitment to providing the most awesome customer service in the industry. The question […]

If you haven’t read the blog “How much does video production cost” I suggest you read it FIRST and then come back here, as this is blog will make more sense if you already know how budgets are affected. So given the knowledge that your video will largely be determined […]

Choosing a video production company is a big decision. It should not be done in haste, and you should do your homework. A quality video is a big investment, whether you are spending $5,000 or $500,000. Since I am often the second or third production person people have come to,  […]

“How much does a video cost?” is a question I hear a lot, of course. But it’s an open ended question. Kind of like “How much does a house cost?” or “How much does a car cost?” I need a little more information. What kind of house? A split level […]

What is with this per minute rate I keep getting asked about? Of course I get phone call inquiries about how much a video will cost based upon project scope. It’s to be expected. But, occasionally, I will get the dreaded “What is your “per finished minute rate” question. It […]